Archive for the ‘Marketing’ Category

Track: Marketing and Community What I Learned from Syphilis: Epidemiology & Viral Marketing David Hornik, General Partner, August Capital ——————————————————————————————————————— My Takeaways Disclaimer • This was a rehash of Mr. Hornik’s famous or infamous FOO camp presentation. • In person vs. what I read online – he rocks Key Insights • Don’t be like Plaxo (over the top); […]




Track: Web 2.0 Fundamentals The People Formerly Known as the Audience Derek Powazek Heather Champ The days of treating your audience like sheep are over. New networked tools have empowered the people formerly known as the audience to make their own media. What happens when the audience takes over? Everything changes. Join internet pioneers (and […]


Community Evangelism: Tools & Techniques Anil Dash, Vice President of Professional Products, Six Apart, Ltd. 
Deborah Schultz 

Track: Marketing and Community
Web 2.0 is people! Find out how new tools like blogging, podcasting, and videoblogging (a.k.a. vlogging) are helping companies communicate with their fans and customers. Learn how to enable your community to talk to each […]